Communications in sustainable transitions
Complex transitions need good fellows.
Supporting organisations navigating complex change to inform, engage and collaborate with their fellows in transition.
What I do
Strategic communications
A good communications approach starts by understanding what you want to change. I help organisations working on transitions define what that want to say, to whom, and why it matters. The result is communications that builds credibility with people who matter among which: policymakers, partners, and the public.
Building partnerships
The most important conversations in transitions happen between organisations that don’t know each other well enough. I create the conditions for those conversations - through events, and ongoing dialogue that brings companies, knowledge institutions and public bodies together in meaningful collaboration.
Thought leadership
Expertise creates momentum when it connects with the right people. I work with organisations and their specialists to translate insights into clear narratives and targeted content - positioning them as credible and trusted voices on key transition topics.
-
![]()
Rewind at DDW 2025
As project manager for Vattenfall, I’ve worked on coordinating partners, shaping and telling the story, and making sure all moving parts came together smoothly on-site at their exhibition for Dutch Design Week 2025.
-
![]()
Thought leadership campaign
Vattenfall launched a campaign featuring well-known actor Samuel L. Jackson aimed at a broad audience. I was brought in to make it relevant for business stakeholders and drive engagement with a clearly defined audience. This resulted in a targeted LinkedIn thought leadership and engagement approach, with two experts.
-
![]()
Events for energy and building sector
Accelerating grid expansion requires close collaboration between grid operators and the construction sector. Working on behalf of Netbeheer Nederland, I shaped the communications, organised stakeholder events and helped build a community to improve collaboration and speed up execution.
-
![]()
Data storytelling
Netbeheer Nederland publishes an annual update, Stand van de uitvoering, presenting key data on grid expansion and connection demand. I worked on shaping this story, preparing a press release together with spokespersons, and collaborated closely with designers to translate complex information into a clear and accessible overview.
